A holiday journey home.

UGG: MAKE IT A FEELING

THE HOLIDAY GIFTING DILEMMA

Holiday gifting can be surprisingly difficult.

But the perfect gift isn't just something they want.

A holiday retail experience that turns the search for the perfect UGG gift into a journey through the feeling it represents.

33% of U.S. holiday shoppers who still had more than half of their shopping left in early December 2025 were still trying to figure out what to buy.

50% of U.S. holiday shoppers planned to gift clothing and accessories in 2025.

Source: National Retail Federation, 2025, National Retail Federation Article 2

It's something that says: I know you. TO BE LOVED IS TO BE KNOWN.

NOW BOARDING
NYCā†’ HOME

To be loved is to be known.

A holiday retail experience that turns the search for the perfect UGG gift into a journey through the feeling it represents.

THE IDEA

01 | PERSONALITY
Who are they?

The Homebody
The Main Character
The Free Spirit
The Connector

UGG: MAKE IT A FEELING

What if choosing an UGG gift wasn't about finding the right product first?

What if it started with who they are, how they spend their time, and how you want them to feel?

UGG becomes the destination.

A NYC holiday pop-up transforms the UGG gifting journey into a train station / airport journey home, where every stop reveals a different feeling.

THE EXPERIENCE

NOW BOARDING: NYC ā†’ HOME

Guests enter through an elevated NYC departure station.

At check-in, they're invited to answer one simple question:

WHO ARE YOU GIFTING?

From there, the UGG Feeling Match begins.

This can also be replicated in other cities such as an LA West Coast drive-thru.

02 | OCCASION
When do they feel most themselves?

Slow Sunday morning
Running around the city
Getting ready for a night out
Weekend away

03 | FEELING
What do you want them to feel?

Comfort
Confidence
Adventure
Joy

PERSONALITY + OCCASION + FEELING = THEIR UGG MATCH

FIND THEIR FEELING

  • Feeling: COMFORT

    Slow mornings. Movie nights. Coffee at home. Nowhere to be.

    A warm, cabin-inspired space filled with soft textures, books, coffee and UGG comfort.

    Products: Cozy, Tasman II, Tazz II, Coquette, Classic Mini II, Scuff, Scuffette II

    For the person who makes staying in feel like going somewhere.

  • Feeling: CONFIDENCE

    The getting-ready moment before the city comes alive.

    An elevated NYC apartment-style space with mirrors, styling moments and product try-ons.

    Products: Loften, Birch Clog II, Classic New Heights, Uptowner Boots, Classic Mini Dipper, Fluff Yeah

    For the person who never needs a reason to go out.

  • Feeling: ADVENTURE

    A weekend away without leaving the city.

    Luggage, maps, travel imagery and outdoor-inspired textures create a space for UGG's more weather-ready styles.

    Products: Tasman Weather Hybrid, Neumel Weather Hybrid, Lowmel, Metropeak, Adirondack

    For the person who loves being away from home. Bring a little home with them.

  • Feeling: JOY

    The people who make a house feel like home.

    A holiday dinner table becomes a space to gather, write notes and celebrate the people you're buying for.

    Products: Tasman, Lowmel, GoldenGlow Embossed, Classic Mini II, Coquette, Otzo Clog

    For the social butterfly who makes every gathering feel like home.

FEELING MATCH

HOME, NO MATTER WHERE

Not everyone gets to go home for the holidays.

A final station gives guests the opportunity to send the feeling home instead.

SEND THE FEELING HOME

Choose the city your recipient calls home.

  • NEW YORK

  • LOS ANGELES

  • MELBOURNE

  • SEOUL

Add a personal message.

UGG packages the gift with the Feeling Card and sends it on its way.

WHEREVER YOU ARE.

HOME IS A FEELING.

After discovering their feeling, guests arrive at their personalized UGG recommendation.

YOUR FEELING MATCH:

HOME - Classic Mini II + Cozy Accessory

The feeling you're giving:

Home, wherever they are.

But the experience doesn't end with the product.

Guests fill out a Feeling Card explaining why they chose it.

For the person who made this city feel like home.

For every Sunday morning we spend doing absolutely nothing.

For all the places we're going next.

You make everywhere feel like home.

THE GIFT ISN'T JUST PERSONALIZED.

THE REASON BEHIND IT IS.

WHY IT WORKS FOR UGG

UGG isn't just selling something soft or comfortable. It's selling the feeling attached to it.

IT MAKES THE PRODUCT EMOTIONAL

1

The experience starts with knowing the person, not choosing the product.

IT MAKES GIFTING PERSONAL

2

Comfort, self-expression, community and iconic UGG products become physical destinations.

IT BRINGS THE UGG WORLD TO LIFE

3

IT GIVES NYC A ROLE

IT CREATES A REASON TO VISIT

4

The journey starts in New York, but ends somewhere more universal:

Home.

The experience gives shoppers something they can't get from simply browsing a product page.

THE FINAL ARRIVAL

Guests walk through a final set of arrival doors.

The departure board disappears.

The noise of the city fades.

One final message:

HOME IS A FEELING.

UGG: MAKE IT A FEELING.

A gift that says more than "I got you something."

It says: "I know you."